This project involved revamping the image of one of the region’s most important bakery franchises. With three clear guidelines—fresh, innovative, and different—we faced the challenge of transforming the space while the store remained open. We worked with materials such as natural wood, plants, cushions, wallpaper, and decorative details to bring color, character, and personality to the space. The result was a radical redesign that reflected values of honesty, naturalness, and authenticity, setting it apart from the competition.
